Meta & Google Ads For Service businesses

I Help Contractors Win More Jobs With Meta & Google.

Google & Meta campaigns built for local service businesses - from roofers and plumbing to landscaping and cleaning. Focused on homeowners ready to hire.

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Husnain Ramay, Meta and Google Ads specialist for service businesses

$2M+Tracked revenue

5–8Active clients

60 daysPilot, no lock-in

Why Contractors Are Struggling

Six reasons local businesses leak money on Meta and Google right now.

Targeting

Too broad, wrong audience

Meta and Google campaigns reach people who will never hire you - renters, DIYers, and shoppers outside your service area.

Geo targeting

Paying for out-of-area clicks

Ads run in cities and zip codes you don't serve. You pay for the lead and waste a service call.

Two platforms, no plan

Meta and Google in silos

Different vendors, different dashboards, no shared strategy. Budget gets duplicated and attribution is a guess.

Tracking

No idea what closes

Form fills and message clicks look fine on a report. Nobody ties ad spend to booked jobs and revenue.

Creative & offers

Generic ads, weak hooks

Stock creative and vague "call today" copy. Low-intent clicks eat budget meant for high-value services.

Follow-up

Leads with no system

Meta lead forms and Google calls land in an inbox with no routing, no speed-to-lead, and no retargeting for people who didn't convert.

How I help service businesses
overcome these problems

Why working with me is different from an agency

Working with me

The usual agency

You work with me directly - in the accounts, on calls, and in your Slack.

✓

Fewer clients at a time, so your campaigns actually get attention

✓

Serving only local contractors and home service companies

✓

Faster changes and decisions without agency delays

✓

60-day pilot - if the numbers don't work, you walk. No 12-month lock-in.

✓

Strategy + execution done by one person, no miscommunication

✓

Real results from service businesses I've worked with

Tracked revenue, lower cost-per-lead, and teams that stay booked.

$2M+ in tracked
revenue

Case 01 · HVAC

Cut cost-per-lead $142 to $48

Rebuilt their Google Search and Meta lead campaigns from scratch. Tightened geo targeting, fixed the pixel, and sent traffic to pages built to book service calls—not generic quote forms.

"We were burning budget on clicks that went nowhere. About two months in, cost per lead came way down and the phone started ringing with people who actually wanted a service visit."

Mike Torres

Owner, Northline HVAC

Case 02 · Plumbing

38 booked jobs in 30 days

Launched emergency and install campaigns on Google and Meta during peak season. Set up call tracking and same-day follow-up so the dispatch board stayed full.

"Peak season is chaos. He had us live fast and gets that you can't sit on a hot lead for three days."

Sarah Chen

Owner, BrightPath Plumbing

Case 03 · Landscaping

Scaled from 6 to 19 jobs/month

Took over from a generalist agency running generic home services ads. Split maintenance and new lawn jobs into separate campaigns on Meta and Google, and tied CRM data back so we scaled what actually closed.

"Third agency we've tried. First time someone showed me which campaigns turned into signed contracts, not just form fills on a report."

James Reed

Owner, GreenEdge Landscaping

Case 04 · Meta lead ads

3.2× more qualified leads

Rebuilt their Meta lead forms with better qualifying questions, fixed audience overlap with Google, and added retargeting for people who started but didn't book.

"Meta was a black box when he took over. Wrong audiences, leads from cities we don't cover. Took a few weeks but we're getting real homeowners in our service area now."

Derek Kim

Ops Manager, SparkClean Co.

Case 05 · Market expansion

Launched in 3 new cities profitably

Helped a single-market pest control company expand into neighboring metros. Built geo-specific campaigns on Meta and Google, localized landing pages, and lead routing so each territory had its own budget and close-rate tracking.

"We wanted to grow without blowing money guessing. He tested each city on its own and we killed one market in the first month. Saved us a lot."

Amanda Lewis

Co-Owner, ProShield Pest Control

What working together looks like

A simple process designed to reduce risk and focus on results.

Most agencies ask for a long-term commitment before proving anything. I prefer to start small, validate what's working, and scale only when the numbers make sense.

Discovery

I start with a conversation.

I'll review your service area, average job value, seasonality, current marketing efforts, and growth goals. You'll get an honest assessment of where the opportunities are and whether Meta and Google Ads are the right fit.

Launch & Validate

Build the foundation. Measure the results.

I launch or restructure your Meta and Google campaigns, implement conversion tracking and the pixel, and focus on generating qualified leads. Over the next 60 days, I measure performance, identify winning opportunities, and establish clear benchmarks.

Scale Intelligently

Invest more where the returns are strongest.

Once profitable campaigns are identified, I expand strategically—allocating more budget to the locations, services, and audiences producing real revenue while eliminating wasted spend.

The person running your Ad accounts

Solo specialist. No agency overhead.

I'm Husnain Ramay. I run Meta and Google Ads for local service businesses - Roofers, HVAC, plumbing, landscaping, cleaning, pest control, and similar trades. No account managers, no junior buyers learning on your budget.

I help service business owners fix wasted spend and fill their calendar with leads that actually book. You work directly with me on every account.

Husnain Ramay working on Meta and Google Ads campaigns

Questions business owners ask before committing

Frequently asked questions about working together.

What's the minimum ad spend?

Most service business clients spend $2,500 to $12,000 a month across Meta and Google combined. Below that, there usually isn't enough data to optimize or scale meaningfully.

How does pricing work?

A flat monthly management fee based on your ad spend and account complexity. No percentage of spend, no hidden add-ons. I'll quote it after our first call after I understand your market and goals.

What does the free review include?

I review your Meta and Google campaigns, audiences, geo targeting, pixel and conversion tracking, and lead flow. You get a written breakdown of what's wasting budget and what I'd fix first. No obligation to hire me.

What happens after the 60-day pilot?

We sit down with cost-per-lead, close rate, and ROI in front of us. If the numbers work, we keep going month to month. If they don't, you walk. No auto-renewal, no penalty.

Do I keep ownership of my ad accounts?

Yes. Your Meta Business Manager and Google Ads accounts stay in your name. I get partner access so I can build and optimize, but you own the data, billing, and history. If we part ways, nothing gets held hostage.

What makes a service business a bad fit?

Combined ad spend under $2.5k/month, markets outside the U.S. and Canada, or owners who want set-and-forget with no input on close rates or job values. I need enough budget to test and enough visibility into what actually closes.

Let's talk about your Meta & Google ads

Send a general inquiry

Ask about working together, pricing, or timelines. I reply within one business day.